Turning enquiries into bookings isn’t just about numbers, it’s about selling the experience. Customers aren’t just hiring a car; they’re booking a moment, a memory, a full-on vibe. And how you present your pricing can be the difference between a “maybe” and a “lock it in!”
Know Your Numbers, Stay in Control
When you know your rates inside out, you respond fast, stay consistent, and show professionalism. This is especially important for repeat customers or referrals
You want to keep your pricing clear, fair, and confident.
The Simple Route: Hourly Rate + Minimum Booking
For most owners, the easiest way to price your car is a base hourly rate with a minimum booking time. This gives customers a clear starting point, keeps your bookings predictable, and ensures your time is valued. Perfect for most events within your standard service area.
Go Beyond the Basics: Flexibility = More Bookings
Sometimes a customer will fall in love with your ride and cheekily ask if you’ll travel outside your usual area, or want a half-day, full-day, or promo booking. That’s when having a set pricing structure for extras keeps you in control:
- Travel Fees: Decide how far you’re willing to go and what it costs.
- Half-Day / Full-Day / Promo Rates: Make sure your pricing matches the effort.
- Minimum Booking Times: Always set the floor, your time is valuable, don’t undersell it!
Pro Tip: Clear, confident pricing shows customers you mean business and makes it much easier for them to say “yes!”